The old money/soft money aesthetic with its hallmark of quiet luxury and timeless elegance, is making a notable comeback in 2024. This style, which reflects a sophisticated and understated approach to fashion, continues to captivate with its enduring appeal. Here’s how to embody this refined look in your wardrobe and lifestyle.
Historical Background
The old money aesthetic is deeply rooted in the fashion of elite families with generational wealth, such as the Kennedys and the Vanderbilts. It emphasizes classic, durable pieces over fleeting trends, mirroring a lifestyle of understated luxury and heritage.
Key Timeless and Chic Elements and Trends for 2024
- Classic Tailoring: Invest in well-tailored blazers, trousers, and skirts. Navy blazers, in particular, offer versatility and timelessness, suitable for both formal and casual settings. Opt for single or double-breasted designs with modern cuts to maintain a classic yet contemporary look
- Quality Fabrics: Choose garments made from premium materials such as wool, cashmere, silk, and linen. These fabrics not only ensure longevity but also convey a sense of luxury. Essential pieces include cashmere sweaters, silk blouses, and linen trousers to create a sophisticated wardrobe
- Neutral Palette: The old money aesthetic favors a muted color palette. Opt for shades like beige, ivory, navy, and other subtle tones. These colors are versatile and create a cohesive, elegant appearance
- Classic Accessories: Accessories are key to achieving this look. Opt for pearl earrings, leather handbags, and gold jewelry that add sophistication without being overly flashy. Items like tortoise shell sunglasses and simple gold bracelets can elevate your outfits with ease
- Layering and Texture: Layering is essential for the old money look. Combine blazers with blouses, or drape a cashmere sweater over your shoulders for added depth and sophistication. Incorporate textures like tweed and cable knits to enhance the luxurious feel of your ensemble
Style Icons and Inspiration
- Princess Diana: A symbol of timeless elegance, Princess Diana’s fashion choices continue to inspire the old money aesthetic. Her wardrobe, featuring tailored suits, sophisticated gowns, and chic casual wear, exemplifies quality and understated elegance
- Modern Influences: Brands such as Ralph Lauren’s Purple Label and designers embracing the Hamptons aesthetic offer contemporary takes on traditional elements, perfect for updating the old money style
Outfit Inspiration
- Casual Elegance: Combine a classic button-down shirt with high-rise jeans and loafers for a polished yet relaxed look. Adding a blazer or trench coat can further elevate the outfit.
- Formal Sophistication: A navy blazer over a silk blouse, paired with tailored trousers and classic pumps, creates a refined and elegant office or evening look.
- Summer Chic: Opt for linen trousers with a lightweight knit top and leather sandals. Enhance the look with accessories like a straw hat and tortoise shell sunglasses for a touch of vintage charm.
Embracing the Lifestyle
The old money aesthetic is about more than just fashion; it embodies a lifestyle of grace, poise, and discretion. Embrace quality over quantity, practice good manners, and engage in cultured conversations. Sustainability is also crucial, favoring timeless pieces that promote mindful consumption and reduce waste
By incorporating these elements into your wardrobe and daily life, you can authentically embody the old money aesthetic and make a lasting impression in 2024.